Below are the criteria that I outlined early in the project to enable myself to measure the success of the film at the end. The asterisks mark the criteria that I added later in the process.
- Has an emotional/inspirational impact on the viewer.
- Is longer than 8 minutes but is concise in its presentation of ideas
- Uses a variety of visual communication techniques (animation, personally filmed footage, footage from the internet, text and graphics, interviews {maybe}, etc).
- Gives examples of ways of taking action (i.e., actually helping stray animals)
- *Uses standard documentary techniques, including narration to complement the visual side of the film
- *Has a visual hook in the introduction that makes it immediately interesting for the viewer
- *Uses strong and vivid visuals to engage the viewer, and presents interesting facts both through audio and visuals
- *Strikes a good balance between religious/cultural info and info about the stray animals
- *Is edited in a way that juxtaposes visuals to better support the message (graphic matching, cutting together two very different visuals together to create an impact, etc.)
In the very beginning of the year, I did not have a clear picture of the project in my head, so the goals I outlined were much more vague. Later on in the process I realized that I had to update the criteria so they would better fit the film’s intention and design.
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